About Kim Chappell
Chief Brand Officer, Bobbie
Kim Chappell began her career as a reporter and anchor, earning two Emmys and a National Edward R. Murrow Award. After a decade in journalism, she transitioned to tech, first as the Head of Communications at Weebly and on the brand and communications team at Square. Today, she serves as Chief Brand Officer at Bobbie, where she has spearheaded award-winning campaigns with Naomi Osaka, Meghan Trainor, Ashley Graham, and Molly Baz to name a few to advocate for issues such as paid leave, postpartum mental health, and to elevate Bobbie mission, purpose, and shared community. Under her leadership, Bobbie has earned top industry accolades for its bold brand strategy and creative campaigns. She oversees a team of 20+ marketers and external agencies.
Outside of work, Kim is a proud mom of three under seven and an active community member, serving on the board of the Elizabeth Ann Seton Fund in Austin to support the NICU center. She lives in Austin, Texas with her family.
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Kim Chappell
Bobbie x Kim Chappell: Building a Mission-Aligned Brand
Episode Summary
Kim Chappell knows firsthand that infant feeding is a journey. Bobbie’s mission is to unapologetically support parents — whether breastfeeding, bottle-feeding, or both — by normalizing the feeding experience and raising the nutritional standards. Hear how Kim helped build a brand centered on the parent experience through a mission-aligned team, thoughtful partnerships, and customer belovedness, all while keeping parenthood at its heart.
Key Takeaways:
Bobbie’s mission-aligned, mom-led team inspires creativity, passion, and a deep connection to both the product and the customer journey.
Kim’s experiences in journalism and motherhood equip her to tell the stories of feeding parents and build a brand that fosters emotional connection.
We explore how Bobbie’s commitment to authenticity keeps customers at the center of its campaigns and attracts partnerships with figures like Meghan Trainor and Naomi Osaka.